POWER
Play a Sucker to Catch a Sucker – Seem Dumber than your Mark
The feeling that someone is more intelligent than we are is almost intolerable. We usually try to justify it in differing ways: "He only has book knowledge, whereas I have experience." "Her parents paid for her to get a good education. If my parents had as much money, ..." "He is not as smart as he thinks."
Given how important the idea of intelligence is to most people's vanity, it is necessary never to impugn or insult a person's brain power. This is unforgivable. But, if you can make this rule work for you, it opens all sorts of opportunities. Subliminally, reassure people that they are more intelligent than you. The feeling of intellectual superiority will disarm them.
In 1865, Otto von Bismarck wanted Austria to sign a certain treaty. The treaty was totally in the interest of Prussia and against the interests of Austria. The Austrian negotiator, Count Blome, was an avid card player. His favorite game was quinze, and he often said he could judge a man's character by the way he played quinze. Bismarck knew this.
The night before the negotiations were to begin, Bismarck innocently engaged Blome in a game of quinze. The Prussian would later write, " I played so recklessly that everyone was astonished. I lost several thousand talers, bit I succeeded in fooling Blome, for he believed me to be more venturesome than I am and I gave way." In addition to appearing reckless, Bismarck also played the witless fool, saying ridiculous things and bumbling about with a surplus of nervous energy.
Blome felt that he had learned valuable information. He knew that Bismarck was aggressive - the Prussian had that reputation and the way he played confirmed it. Blome knew that aggressive men can be foolish and rash. A heedless fool like Bismarck, he thought is incapable of cold-blooded calculation and deception, so he only glanced at the treaty before signing it. As soon as the ink was dry, a joyous Bismarck told him, "I could never have believed that I could find an Austrian diplomat willing to sign that document!"
The Chinese have a phrase, "Masquerading as a swine to kill a tiger." This refers to an ancient hunting technique, in which the hunter clothes himself in the hide and snout of a pig, and mimics its grunting. The mighty tiger thinks a pig is coming his way and allows it to get close. The tiger expects an easy meal but the hunter prevails.
Masquerading as a swine works wonders on those who are arrogant and overconfident. The easier they think it is to dominate you, the easier you can turn the tables.
Intelligence is the obvious quality to downplay, but why stop there? Taste and sophistication rank close to intelligence on the vanity scale. Ensure that people feel that they are more sophisticated than you and their guard will come down. They will keep you around because you make them feel better than themselves, and the longer you are around, the more opportunities you will have.
No where is this tactic more obvious in practice than in American electoral politics, in which each candidate tries to appear less intelligent than the others.