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If you are new to this series, please read the introduction.

POWER

When Asking For Help, Appeal To People's Self-Interest, Never To Their Mercy Or Gratitude

If you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, which will benefit him, and emphasize it out of all proportion. He will respond enthusiastically, when he sees something to be gained for himself. (more)

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